With sales on the rocks, Absolut plans to spend more on mobile and social

by Yuyu Chen
While whiskeys are booming — sales were up 8 percent last year, according to Distilled Spirits Council — vodka sales were flat. Absolut, in particular, saw a 5 percent sales decline in its biggest market, the U.S., its 2014-2015 annual report shows. Now, Absolut is boosting marketing to combat this spend, with an eye on the twin forces of mobile and social.Read the full article

Absolut Night TVC 30sec