27 percent of UK users expected to block ads by 2017

Ad blocking isn’t going anywhere in the U.K. By 2017, over a quarter (27 percent) of Brits will be blocking ads — 14.7 million people — across desktop and mobile, according to eMarketer’s first U.K. forecasts on the trend, released today. Although those figures include mobile, that’s not where the crisis is.Read the full article