Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?

by Joe Lazauskas
As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. It’d be a waste for other people in the company to spend all day contemplating the subtle differences between branded content, brand journalism, native advertising, and sponsored content—sales bros have better things to do with their time.Read the full article