Authority Content: Build an Audience that Builds Your Business

by Demian Farnworth
This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. In a famous 1963 experiment at Yale University, psychologist Stanley Milgram learned that people’s duty to authority runs pretty dang deep. Here’s how he conducted the study. Two participants met and were placed in separate rooms. One participant was the “learner,” and one was the “teacher.Read the full article