Facebook adds TRP buying features for brands extending TV ads to mobile

by Ginny Marvin
On Tuesday, Facebook added two new features to TRP buying to help make it easier for advertisers to extend their TV ad buys to Facebook and Instagram. Advertisers can now tap US Nielsen DMA Targeting and Day-parts for video campaign targeting on the social networks. Advertisers can target the same Nielsen designated market areas in the US as their TV buys are reaching and se ...Read the full article