Facebook and AdWords: Better Together

by Tara West
20 April 2016 BY Tara West Estimated reading time: 17 minutes, 5 seconds Google’s astounding reach and Facebook’s unparalleled targeting opportunities are both forces to be reckoned with, and are most powerful when they are used together. A study from Kenshoo showed that paid search audience segments which were exposed to Facebook advertising generated 30% more Return on ...Read the full article

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