McKinsey Digital Leader: The Journey Wins, Not The Tech

by Scott Brinker
David Edelman is the global co-leader of McKinsey Digital, Marketing & Sales at McKinsey & Company and one of the world’s leading experts in digital transformation. I was thrilled that he was a ...Read the full article

MarTech US 2016 - The Journey Wins Not the Tech - David Edelman

Enjoy Principal of McKinsey & Company, David Edelman show the MarTech crowd how they should be putting the emphasis & importance on using tech to deliver the best customer experience. Hone in on the end-to-end customer journey with this awesome session! MarTech US 2016 - San Francisco, CA at The Hilton at Union Square Learn more about #MarTech - http://mrtch.co/25JAvF1