Numbers (and the magic of measuring the right thing)

by Seth Godin
What you measure usually gets paid attention to, and what you pay attention to, usually gets better. Numbers supercharge measurement, because numbers are easy to compare. Numbers make it difficult to hide. And hence the problem. Income is easy to measure, and so we fall into the trap that people who make more money are better, or happier, or somehow more worthy of respect and dignity.Read the full article