Report: 74% of B2B content marketers have a strategy; only 22% rate it effective

by Amy Gesenhues
According to Content Marketing Institute’s latest B2B enterprise content marketing report, 74 percent of the content marketers surveyed said they have a content marketing strategy in place, but only 22 percent rated their content marketing efforts effective. Based on survey responses from 335 respondents that identified as B2B enterprise marketers across “a full range” of in ...Read the full article