‘The pageview is antiquated’: How Purch is trying to measure true reader impact

by Lucia Moses
It’s no longer enough for publishers to have indiscriminate scale. But measuring whether readers like your site has always been tricky. It’s hard enough to figure out where people are coming from, what they’re reading and why they leave. And metrics can be abused, as anyone who’s clicked through a multi-page online slideshow knows. Purch is trying to change all that.Read the full article