With a new app, Covergirl places a bet on augmented reality for mass-market beauty

Mass beauty brands face a problem in drugstore aisles. Every product in the brands’ arsenals are protected by plastic wrap, creating a look-but-don’t-touch experience for shoppers searching for a new lipstick, eyeshadow or foundation. To try out a product, customers have to make a purchase and hope for the best.Read the full article