With help from the internet of things, programmatic delivers a unified customer view

by Bruce Falck, CEO, Turn In 2013, a survey of 1,000 CMOs showed that 76% agreed that the title had changed more in the previous two years than in the preceding 50. If you ask those same executives about the next two years, I bet that most would say they just went through another half-century’s worth of upheavals. That’s because in technology, change doesn’t happen incrementally.Read the full article