Aren't Social Advertisements Really Anti-Social?

by Randy Milanovic
Given that the Kayak marketing team puts so much faith in the power of social, people are sometimes surprised to find out we think of adverts in social media to be the online equivalent of a playing a country music song at a dance club. While we encourage marketers to do everything they can to build a following so they can interact with prospects and influencers, we coach them ...Read the full article