Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)

Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? The answer is simple: brand bidding. My employer, The Search Monitor, has been monitoring brand bidding on PPC ads since 2008.Read the full article