Domain Authority vs. SERP Fit: Where to Focus for Organic Growth

Domain Authority vs. SERP Fit: Where to Focus for Organic Growth Posted: 04.21.2016 Much has been made of the search optimization metric created by Moz.com called Domain Authority (DA). It’s been pitted against Google’s own PageRank (PR) – and succeeded. It’s simply much more detailed, transparent, malleable, and updated. Google’s core PR receives a couple of minor updates a year, at most.Read the full article