Good Creative Makes for Great Facebook Video Ads

by Karen Amundson
With people consuming 100 million hours of video per day on Facebook, you don’t have to think twice about the value of investing in Facebook video ads. The catch is, if you don’t have creative that grabs people’s attention within the first few seconds, you’ve already lost on your investment. Facebook’s Marketing Science team determined 74% of the value of a video ad comes from ...Read the full article