IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue

by Greg Sterling
Earlier today the IAB released its Q4 and full year 2015 digital ad revenue report for the US market. Online ad spending last year was worth nearly $60 billion ($59.6 billion), which represented more than 20 percent growth over 2014. Below is the 2015 breakdown by ad category: Desktop-based paid search brought in 34 percent of total ad revenue or roughly $20.3 billion.Read the full article