Jaguar positions itself as ‘accessible luxury brand’

by Yuyu Chen
This week, Jaguar debuted its “New Generation of Jaguar” campaign designed to promote the carmaker’s new XE compact luxury sedan and F-PACE performance SUV, available this spring. With the campaign spanning TV, display ads, paid social, programmatic and native ads, Jaguar is swerving from its longstanding image as a maker of cars affordable by the few. “The No.Read the full article

Master Plan | Jaguar XE | JaguarUSA

A new boss means a new plan. Tom Hiddleston and Nicholas Hoult team up to unleash the new generation of Jaguar, starting with an entirely new beast: the all-new Jaguar XE. #UnleashTheCats Learn more about Jaguar XE: Connect with Jaguar USA: Website: Facebook: Twitter: Instagram: Google+: Foursquare: