Mobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcements

Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you know if the spend was worthwhile? The mobile-ad-to-physical-store connection is particularly problematic, but a number of solutions have been released in recent years — including ones this week from Sito Mobile and Go2mobi.Read the full article