‘Things don’t go viral by themselves’: Inside the social media manager cabal

by Yuyu Chen
It turns out that spontaneous-seeming conversations between brands on social media are often anything but. When Savannah Peterson, director of innovation strategy for product development and design firm Speck Design, creates a piece of content for her company, she often sends a “Check it out” message to her friends — who are social media managers at other brands and agencies.Read the full article