Viral site LittleThings is building a $50 million ad business largely from programmatic

by Lucia Moses
Most publishers would like to minimize their dependence on programmatic advertising. After all, it still tends not to be as lucrative as direct-sold advertising, which has the added benefit of giving a site a premium sheen. LittleThings is a 2-year-old viral site based on inspirational, feel-good stories like Earth Day Cupcakes Are The Perfect Way To Celebrate Mother Nature th ...Read the full article