A CMO’s View: MasterCard shares the 9 passion points that shape its event strategy

by Amy Gesenhues
When PGA golfer Jason Day won the Arnold Palmer Invitational last month, he wasn’t the only one demonstrating his skills on the course. MasterCard, a long-standing partner of the golf tournament, used the event to introduce a number of its latest technology advancements. “We are a technology company that happens to be in the payment space,” says Raja Rajamannar, MasterCard’s CMO.Read the full article

A 360º Golf Experience: Graeme McDowell on TPC® Sawgrass 17th Hole

A Priceless Golf Experience. Presented by World MasterCard. What's it like to play the 17th hole at TPC® Sawgrass? MasterCard and Graeme McDowell take you from tee to green to discover the ins-and-outs of this iconic hole. Find more priceless experiences from around the world. Only for cardholders. www.priceless.com ——————————————————————————————————— Video must be watched in the latest YouTube app, Chrome, Firefox or IE desktop browsers. For optimal experience view in 1440p HD. On Desktop - 360° Video To view on your computer, play the YouTube video using the latest version of Chrome, Firefox or IE. Click and drag to rotate the camera and see around or use ASWD keys on your computer. On Mobile - 360° Video: Play the video using the YouTube app and move your phone around and horizontally to explore TPC® Sawgrass with Graeme McDowell. On Mobile - Virtual Reality: To watch Graeme Mcdowell’s perfect swing in a fully immersive view, use a Cardboard headset with your Android device. Play the video in the YouTube app and tap the headset icon in the bottom right to switch into virtual reality viewing mode (headset icon not available on iOS)


Priceless Surprises at the Arnold Palmer Invitational presented by MasterCard

MasterCard Golf Ambassadors Brandt Snedeker, Ian Poulter, Graeme McDowell, Harris English, and Boo Weekley shock unsuspecting fans with some cool Priceless Surprises.