How to Speak Directly To Your Ideal Client (Avatar) In Every Post

Do you know exactly who your target audience is? Do you know where they live, and where they hang out? What they like and dislike? You may have heard that it’s important to speak directly to your ideal client or customer (your avatar) in your emails and your social media posts and blog posts… But it’s hard to do that effectively unless you really feel like you know that person on an intimate.Read the full article