‘It’s important to have a clear identity’: Mashable’s new content chief discusses the way forward

by Brian Morrissey
Subscribe: iTunes | RSS When Mashable brought on former New York Times executive editor Jim Roberts in October 2013, the upstart digital media company took an ambitious leap into the crowded field of general news. That meant devoting resources to covering the conflict in Ukraine — and competing with the likes of the New York Times and CNN.Read the full article