OMG: You Won’t Believe What BuzzFeed is Doing to Advertising

At BuzzFeed, even the data scientists are masters of memes. Last spring, we first wrote about BuzzFeed Pound, a remarkable technology that uses network diffusion to reveal exactly how a piece of content spreads online, from sharer to sharer and platform to platform. A few days later, a tweet arrived in response to the story—a GIF of the headshots of red-headed identical twins ...Read the full article