What Marketers Need to Know About Data Scientists

Data scientists are hot commodities these days. Although just 0.2% of US companies employ single data scientists, starting salaries in the field topped $200,000 last year. By 2018, McKinsey predicts a 50-60% shortfall between demand for data scientists' deep analytic skills and the extant supply. Things don't get much better on data scientists' home turf.Read the full article