How online skincare company DermStore uses content as customer service

For online skincare company DermStore, its recent rebranding set out two goals: bring new customers in, and make them come back. The core focus of DermStore’s rebranding was its in-house content. Beaupain said that by dedicating a team to improve the site’s content on product pages as well as its blog and its educational “Skin Health Center,” the company is hoping to empower n ...Read the full article