Did Morgan Stanley just kill the single-vendor marketing suite?

by Scott Brinker
A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. The most striking piece of data in the report, at least to me, was the chart above. Out of the 88 participants in this survey conducted by Digital Ascendant — which I’m assuming is dr ...Read the full article