4 App Habits of a Millennial

Millennials and their $200 billion of yearly buying power have brands searching high and low for ways to earn their attention. It has been an uphill battle thus far, as traditional marketing tactics don’t seem to resonate too well with these young consumers. They grew up using DVRs to skip 30-second TV spots, they can’t be troubled to crane their necks and squint their eyes at ...Read the full article


  • Addiction to 'Facebook fame' explained by researchers

    medicalnewstoday.com - 21 readers, 86 Tweets - Researchers have discovered that the reason behind our addiction to 'Facebook fame' lies in a part of the brain that is responsible for processing 'rewards.'

  • 10 New Findings About The Millennial Consumer

    forbes.com - 28 readers, 770 Tweets - Companies are fiercely competing for millennial mindshare and it's only the beginning. There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power.  They have a lot of influence over older generations and are trendsetters across all [...]