Five reasons why GTIN should be your new favorite Google Shopping acronym

by Matt Lawson
There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about it back in February, and you might be seeing some warnings on the Diagnostics tab in Merchant Center. Here’s the deal: If you sell a product that has a Global Trade Item Number (GTIN), you need to include that in your feed by May 16, 2016, ...Read the full article

Google Shopping GTIN Requirement Hangout on Air

Providing GTINs is vital to ensuring that Google recognizes your products and can offer the best experience possible for consumers. Including GTINs can unlock performance improvements that may directly benefit your advertising efforts; in fact, we've seen that offers matched to the Google Shopping product catalog may receive up to 40% more clicks than unmatched offers. On May 16, 2016, we will require merchants targeting the US, Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, and the UK to submit correct GTINs and the corresponding brand for all new products with GTINs assigned by the manufacturers. Join us as we review the new GTIN requirements, go over tips and best practices to update your product data to include GTINs, and host a Q&A with Google Shopping.