How to tailor your app display ads to targeted segments

Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in smart brands’ creative strategies. In this post, we’ll take a look at some tenets — and good examples — of putting segmentation to work in your app ad creatives. First, we’ll dive into some of the distinguishing factors in app creatives.Read the full article