‘Is this cool?’: How NBC uses social to amplify the NHL playoffs

It’s three full hours before the puck drop between the New York Rangers and Pittsburgh Penguins for game four of their 2016 Stanley Cup Playoff matchup. But two NBC Sports staffers are huddled by the ice at Madison Square Garden, hashing out a new choose-your-own-adventure-style Facebook Live series that NBC Sports is launching as part of its coverage of the NHL playoffs.Read the full article