Reality check: Distributed media strategies won’t work if they can’t be measured

by Lucia Moses
The rush of publishers to embrace distributing media across platforms rather than relying mostly on people coming to their owned properties rests on a basic assumption: The business model will follow. But that’s easier said than done. As the travails of BuzzFeed and Mashable have shown, excelling at audience development on platforms does not necessarily (and immediately) mean ...Read the full article