Recommendations Can’t Be Random

by Mary C. Long
When content or product recommendations miss the mark, they can go from valuable to annoying in less time than it takes to X them out. Alhough social networks, native networks and marketers know that relevant recommendations are important, most have yet to master the art. And when recommendations are sloppy and don’t work, they deflate the interests of consumers, and can even offend them.Read the full article