The Seductive Power of the Dark Side [Rented Land]

by Joe Pulizzi
For years, John Battelle, entrepreneur, technology innovator, and the founder of Wired, drilled into media and marketing professionals the idea of NOT building your content house on rented land. As recently as two years ago, he clearly stated that “if you’re going to build something, don’t build on land someone else already owns. You want your own land, your own domain, your own sovereignty.Read the full article