Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 1)

by Tom Grubisich
With ad revenues migrating inexorably toward the giant digital platforms of Facebook and Google, local newspapers are struggling to convince marketers they are an effective buy for national ads. How can you outshout competitors who can assemble, in many shapes and sizes, an audience of well over a billion users? To tell their story more convincingly, the top four newspaper gro ...Read the full article