Affiliate Marketing vs. Influencer Marketing: What’s the difference?

The concept of “Influencer Marketing” has been a hot topic as of late – for reasons both good and not so good. Before we get into those reasons, let’s first define what Influencer Marketing is. Influencer marketing refers to the process of identifying key individuals who have a strong online presence and leveraging them to “influence” their followers or subscribers to purcha ...Read the full article