Beyond the Blog

by Joe Lazauskas
The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. This year, the term appeared nearly 1,200 times in the schedule. By comparison, “synergy” only got 18 mentions.Read the full article