‘Burn the boats’: About.com begins unbundling, starting with health

by Lucia Moses
About.com came of age — and thrived — in the time of portals. But as big one-stop-shop sites lose relevance, it’s embracing the power of focus in verticals in categories like health, home and finance. It’s begun unbundling the About portal, starting with a health vertical site called Verywell, with plans to roll out a couple more new verticals by the end of the year.Read the full article