Copyranter: Why Chevrolet’s Prince ‘tribute’ ad Is awful in every way

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Follow him on Twitter. To glom or not to glom, that is the question for brand folk when a celebrity dies or a tragedy happens. The answer — always — is of course shut up and say nothing.Read the full article