In new test for Google text ads, headlines are expanded without sacrificing ad copy

by Ginny Marvin
Hot on the heels of removing text ads from the right rail of the search results on desktop, Google is beginning to test a new format for text ads. Dubbed Expanded Text Ads, the new format features longer headlines. Extended headlines become the norm Currently, headlines can extend to include the first line of description copy when that line ends with a punctuation mark.Read the full article