Inside Le Figaro’s plan to double programmatic ad revenue

Le Figaro Group, owner of French national newspaper Le Figaro, has spent heavily on digital over the past four years, an investment it’s now starting to see pay off: A full 70 percent of Le Figaro Group’s operational revenue now comes from digital. (Annual revenue was €500 million, or $725 million, in 2014.) This growth is no accident.Read the full article