Integrating SEO and PPC for Multi-Channel Success

Whether you work at a small business or a fortune 500 company, obtaining and utilizing data for your search campaigns is crucial. Conveniently, Google is making you pay for this data by forcing you to use AdWords to get conversion data at a keyword level. The struggle gets deeper though. Because whether you’re in-house or you are working at an agency, the PPC and SEO teams str ...Read the full article