‘It works so well’: Brands sound off on live streaming

by Shareen Pathak
Brands went all in on Periscope when it launched last March. The live streaming app attracted a range of companies almost immediately, and within six months it had been downloaded 10 million times. But brands have been somewhat slower to adopt Facebook Live, taking more of a wait-and-see approach. Many report being thrilled by the potential scale of Facebook — but want to see b ...Read the full article