OpenX: Mobile topped 50 percent of global volume in Q1; Higher CPMs on apps than mobile web

by Ginny Marvin
The OpenX, which operates a programmatic platform that includes an ad exchange and supply-side platform, reported Tuesday that over 50 percent of global ad volume on the exchange came from mobile devices in Q1 2016, up 180 percent from a year ago. OpenX said, on average, CPMs on mobile apps were 50 percent higher than CPMs from mobile websites.Read the full article