Show Me The Money: Attribution and Campaign-Driven Analytics

Let’s increase our spend. Let’s spend more money — now. Does this statement induce some mild anxiety? A slight clenching of the jaw, perhaps, or a furrow of the brow? Every performance marketer has heard this phrase at least once. If you haven’t, you will — at some point, soon. If you’re anything like us, you’re using a slew of different marketing tools to inform your business decisions.Read the full article