The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource

by Wesley Young
Today’s consumers have lots of options to find local businesses, and they use them all. There’s no fixed path to purchase — customers each travel a different route through their favorite apps, media and websites to find and select where they will spend their hard-earned money. The Local Search Association (LSA) conducted its annual Local Media Tracking Study of more than 8,0 ...Read the full article