Tough sell: Why publisher ‘turn-off-your-ad-blocker’ messages are so polite

by Yuyu Chen
For many publishers, ad blocking is outright theft — and they’re mad about it. But when it comes to explaining to ad-block software users the bargain of free content (it’s free because it comes with ads), they typically tip-toe around the issue, relying, in essence, on “pretty please turn off that ad blocker, if you don’t mind” rather than something more, well, direct.Read the full article