YouTube Rolls Out Six-Second Bumper Ads

by David Cohen
Can a brand tell its story in six seconds? YouTube and its parent company, Google, believe so. Google product manager for video ads Zach Lupei announced in a blog post that the company is introducing what it calls Bumper ads—six-second video ads sold via the Google AdWords auction. Lupei shared examples (embedded below) from early adopters Atlantic Records (in support of the ...Read the full article


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