B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]

At this point businesses can (and do) measure practically anything, but which measurements really matter? How should you structure your company's database? Which sources should you mine for valuable data? And how often do you need to cull that data to keep it updated? The wealth of data available today raises as many questions as it answers, which is why I invited Ruth Stevens to Marketing S.Read the full article